Description
Course Overview
To master business and organizational logic to ensure product achievement in the market space, design thinking should be integrated into product development and management processes to incorporate creativity, data-driven metrics, and co-creating with end-users.
Course Objectives
- This course is designed to guide you to understand better problem-solving and decision-making in product development and design thinking.
- To explore the methodology used to analyze problems, develop ideas, and create solutions that resonate with the end-user.
- Using Design Thinking to create buyer personas and journey maps and innovating around roadblocks.
Learning Outcome
- Design Thinking Mastery: Participants will thoroughly understand the principles and methodologies of Design Thinking for product development.
- User-Centric Approach: Develop a user-centric mindset, focusing on understanding and meeting the needs and preferences of end-users.
- Innovative Problem Solving: Enhance problem-solving skills with creative and innovative techniques tailored for product development challenges.
- Effective Ideation: Learn how to generate and prioritize innovative product improvement and development ideas.
- Prototyping and Testing: Gain proficiency in creating prototypes and conducting user testing to refine and validate product concepts.
- Cross-Functional Collaboration: Foster collaboration among multidisciplinary teams to ensure effective product development and innovation
- Iterative Improvement: Embrace an iterative approach to continuously refine and enhance product designs based on user feedback and market insights
